Meet
Founder / Photographer + Creative Director
Yoesel.
Capri began with a lifelong instinct to create, document and help good ideas look as strong as they are.
How Capri began
I grew up in Bhutan as a deeply creative, detail-oriented person, always drawn to cameras, social media and the process of turning everyday moments into something worth sharing. I made vlogs when I was younger and was often the person documenting what was happening around me. After moving to Perth at 14, that instinct stayed with me as I adapted to a new country and culture.
At university, I became interested in marketing and began experimenting with social media management and content creation. I saw how often capable businesses treated content as an extra task, leaving important marketing to whoever had a spare moment and a phone. Photography and video quickly became the part I cared about most. Capri grew from that progression: a considered media business built to give strong companies the professional presence their work deserves.
The business / 02
Strong teams should not look like an afterthought.
Capri works with small and medium corporate teams whose expertise is stronger than the content representing it.
When marketing is handled informally, capable companies can appear less established than competitors with a polished presence. Capri replaces ad hoc phone content with planned photography, video and social media delivered through structured planning, clear communication and close attention to detail.
Every commission begins with the audience, the intended platforms and what the business needs to communicate. The result is a coherent suite of content for websites, campaigns, events and social channels.
Get in touch / 03
Make the standard visible.
For corporate teams ready to replace ad hoc content with a professional presence that reflects the quality of their work.
Start a project ↗