Meet
Founder / Photographer + Creative Director
Yoesel.
Capri began with a lifelong instinct to create, document and communicate.
How Capri began
I grew up in Bhutan as a deeply creative, detail-oriented person, always drawn to cameras, social media and the process of turning everyday moments into something worth sharing. I made vlogs when I was younger and was often the person documenting what was happening around me. After moving to Perth at 14, that instinct stayed with me as I adapted to a new country and culture.
At university, I became interested in marketing and began experimenting with social media management and content creation. Photography and video quickly became the part I cared about most, and I continued developing both the creative and commercial sides of the work. Capri grew from that progression: a considered media business built around clear ideas, strong visuals and close attention to detail.
The business / 02
One visual standard, across every channel.
Today, Capri is a founder-led, service-based media business providing photography, video and social content for technology companies, corporate organisations, leaders and events.
Each project is approached with structured planning, clear communication and precise attention to detail. The work itself is composed, current and distinctly human.
Every commission begins with the audience, the intended platforms and what the brand needs to communicate. The result is a coherent suite of content that works across launches, campaigns, websites, events and social channels.
Work with Capri / 03
Create a presence worth remembering.
For technology companies and corporate organisations that expect the same standard from their visual communication as they do from their work.
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